Ashley M. Grice​

​

Ashley M. Grice is a visionary strategist and advocate for integrating purpose into the core of business operations. As a thought leader, she believes in the transformative power of curiosity and unconventional thinking to drive innovation and challenge traditional business norms.

In her TED Talk, "The Power of Purpose in Business," Ashley emphasizes that a well-defined purpose serves as a guiding force, more enduring than a company’s mission or vision. She illustrates how purpose, when authentically embedded into a company’s values and culture, can inspire employees, attract customers, and foster sustainable growth.

​

Ashley highlights the importance of aligning purpose across all levels of an organization, ensuring that it resonates not only with leadership but also with employees on the front lines. Her insights are a call to action for businesses to move beyond profit-driven goals and adopt a purpose-driven approach that positively impacts both society and the bottom line.